Monday 20 May 2013

SNSD: As the Limelight Fades

On April 18th, research company Lee’s PR revealed several results from polls taken to determine the ranking of some of the hottest stars in the world of K-pop and K-Entertainment. To little surprise, SNSD maintained their #1 position for Most Popular Female Singer for First Half of 2012, reigning in 26.9% of votes (from a sample size of roughly over 1300 voters) to beat out other top competitors such as IU, Wonder Girls, and miss A. According to news sources, SNSD has consistently ranked #1 in this category since 2009, except for a slight dip during late 2011. Of course, for a group like the one and only, the ever-enviable Girl’s Generation, news such as this has become fairly standard praise.

Without much doubt, SNSD is one of the few power house groups in K-pop that can effectively dominate charts all across the boards to stomp out competition without so much as a cute little wink. For years now, since the “Gee” explosion, the girls of SNSD are loved not only in Korea, but also in a plethora of foreign markets including Europe and South America. They have recently made a handful of appearances on American and French television, and have successfully headlined two Asia tours. The ladies of SNSD are everywhere all the time–CFs, advertisements, endorsements, dramas, theatre–and it seems like now, more than ever, Girls Generation seems to be living at the peak their sucess.

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© Nabeela for seoulbeats, 2012. | Permalink | 102 comments | Add to del.icio.us
Post tags: Girls' Generation, SNSD

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