Was SNSD’s “Time Machine” PV a Waste of Time?

A few weeks ago, I posted with certain glee to tell you all that my secret BFFs SNSD were planning to resume Japanese promotions with the release of a PV for the awesome pop ballad “Time Machine.”  As is customary, the girls teased us twice — first with a 30-second clip of an apparently miserable man, then with a 1.5 minute long clip of all nine of them in extremely varied weather conditions looking appropriately sad and regretful.  The pieces of the puzzle, it seemed, were there: sad man + sad women = an SM artist was finally, finally going to release a music video with a plot!  Surely–surely, they weren’t kidding us, right?  There was really going to be some semblance of a plot in this video, right?  Right?

Well.  Not exactly.  But it was kinda-sorta an improvement over the nonsensical dove-releasing, the excessive use of the matrix cam, and the dancing-inside-a-fictitious-box thing that they normally do…I think?

Let’s get to it.

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Post tags: Girls' Generation, SNSD, So Nyeo Shi Dae

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